Creative Communications and Marketing Workshops
Creative Communications and Marketing Workshops
Workshop One: Community Outreach and Engagement
Lead by Sue Cagle (UNH Cooperative Extension) and Kristen Grant (Maine Sea Grant)
What will you learn?
An understanding of the difference between outreach and engagement
Strategies for engaging community groups that are not usually part of the process
An awareness of the impact of engaging the community early in a planning process
Practical Tools and strategies for engaging your community.
Workshop Description:
This session will focus on strategies to engage your community more meaningfully in the public process, using methods beyond the traditional public meeting. Effective engagement can help lead to increased public understanding, input and support for community ideas and decisions and helps to grow local leadership. Extensive experience providing training in the area of Community Engagement with communities, coalitions, and others including conference presentations, day long workshops and multi day training series.
Speaker Bio:
As a Field Specialist in Community and Economic Development with UNH Cooperative Extension, Sue Cagle provides educational programs as well as consultation and technical support to organizations, coalitions, and local communities in order to increase their capacity to effectively plan for and respond to community goals and needs. Areas of training and technical assistance include: needs assessment, process design and group facilitation, effective collaboration, community engagement, and action planning. Sue completed a Master of Education degree from Boston University and brings extensive experience working in communities throughout NH to her work.
As Southern Maine Marine Extension Associate, Kristen Grant has worked in that region of the state since 1999. The majority of Kristen's work focuses on the interactions between the people, the resources, and the ecosystems of the coast. Her work includes a range of activities to build the capacity of coastal communities to plan and adapt for their future, such as understanding erosion trends and planning for coastal hazards, considering housing options, addressing coastal access and waterfront development issues, and engaging community stakeholders. To this work, Kristen brings a Master of Science degree focused on Environmental Education, and has an extensive background in outreach education and community development.
Lead by Sue Cagle (UNH Cooperative Extension) and Kristen Grant (Maine Sea Grant)
What will you learn?
An understanding of the difference between outreach and engagement
Strategies for engaging community groups that are not usually part of the process
An awareness of the impact of engaging the community early in a planning process
Practical Tools and strategies for engaging your community.
Workshop Description:
This session will focus on strategies to engage your community more meaningfully in the public process, using methods beyond the traditional public meeting. Effective engagement can help lead to increased public understanding, input and support for community ideas and decisions and helps to grow local leadership. Extensive experience providing training in the area of Community Engagement with communities, coalitions, and others including conference presentations, day long workshops and multi day training series.
Speaker Bio:
As a Field Specialist in Community and Economic Development with UNH Cooperative Extension, Sue Cagle provides educational programs as well as consultation and technical support to organizations, coalitions, and local communities in order to increase their capacity to effectively plan for and respond to community goals and needs. Areas of training and technical assistance include: needs assessment, process design and group facilitation, effective collaboration, community engagement, and action planning. Sue completed a Master of Education degree from Boston University and brings extensive experience working in communities throughout NH to her work.
As Southern Maine Marine Extension Associate, Kristen Grant has worked in that region of the state since 1999. The majority of Kristen's work focuses on the interactions between the people, the resources, and the ecosystems of the coast. Her work includes a range of activities to build the capacity of coastal communities to plan and adapt for their future, such as understanding erosion trends and planning for coastal hazards, considering housing options, addressing coastal access and waterfront development issues, and engaging community stakeholders. To this work, Kristen brings a Master of Science degree focused on Environmental Education, and has an extensive background in outreach education and community development.
Workshop Two: Fiction and the other 4 Sciences of Climate Change: Why Social Science is Critical
Lead by Roger Stephenson
What will you learn?
Speaker Bio:Roger has been involved in on-the-ground public affairs for more than 20 years. After 7 years in D.C and 5 years in the Clinton admin, Roger returned to NH in 2000. Roger organized the NH Carbon Coalition in 2006 and later the Local Energy Committee Working Group in 2008; in 2009 he oversaw organizing the first NH local energy solutions conference, and worked to build support for and pass local energy commission enabling legislation. In 2012, Roger established the concept of dedicating RGGI proceeds to local government energy projects. He recently served on the NH Coastal Risks and Hazards Commission, is a member of the UNH Sea Grant Policy Advisor Committee, the Piscataqua Region Estuaries Partnership and is the immediate past president of the board of the Southeast Land Trust of New Hampshire. He is currently working with clients to promote clean energy solutions and build support for climate action in Maine, New Hampshire and Massachusetts.
Lead by Roger Stephenson
What will you learn?
- The 4 reasons why communication campaigns fail and how to avoid making these mistakes
- How people move from awareness to action and how campaigners can use this model in their initiatives
- The importance of two-way communications and building relationships as they campaign.
Speaker Bio:Roger has been involved in on-the-ground public affairs for more than 20 years. After 7 years in D.C and 5 years in the Clinton admin, Roger returned to NH in 2000. Roger organized the NH Carbon Coalition in 2006 and later the Local Energy Committee Working Group in 2008; in 2009 he oversaw organizing the first NH local energy solutions conference, and worked to build support for and pass local energy commission enabling legislation. In 2012, Roger established the concept of dedicating RGGI proceeds to local government energy projects. He recently served on the NH Coastal Risks and Hazards Commission, is a member of the UNH Sea Grant Policy Advisor Committee, the Piscataqua Region Estuaries Partnership and is the immediate past president of the board of the Southeast Land Trust of New Hampshire. He is currently working with clients to promote clean energy solutions and build support for climate action in Maine, New Hampshire and Massachusetts.
Workshop Three: Community Organizing - How to Make Change in Your School Environment
Speakers: Freshman and Sophomores of Brooke Charter High School Environmental Justice Course
Workshop Description:
This student led presentation will review how the young adults of Brooke Charter High School utilized community-organizing strategies to make change within their school system. The first half of the presentation will discuss how students organized to change the Brooke Charter High School Disciplinary Policy. The second half of the presentation will be to discuss how students organized to change the Brooke Charter Food Policy.
Participants will learn how to:
Identify stakeholders
Strategize on best methods to organize in heavily bureaucratic environment
Create an effective survey
Understand how young adults can be change agents in an adult focused environment
About Brooke Charter High School:
Located in Boston, Massachusetts, Brooke’s mission is to provide an academically rigorous public education to students from the cities of Boston and Chelsea that will ensure that they are prepared to enter and succeed in college.
Speakers: Freshman and Sophomores of Brooke Charter High School Environmental Justice Course
Workshop Description:
This student led presentation will review how the young adults of Brooke Charter High School utilized community-organizing strategies to make change within their school system. The first half of the presentation will discuss how students organized to change the Brooke Charter High School Disciplinary Policy. The second half of the presentation will be to discuss how students organized to change the Brooke Charter Food Policy.
Participants will learn how to:
Identify stakeholders
Strategize on best methods to organize in heavily bureaucratic environment
Create an effective survey
Understand how young adults can be change agents in an adult focused environment
About Brooke Charter High School:
Located in Boston, Massachusetts, Brooke’s mission is to provide an academically rigorous public education to students from the cities of Boston and Chelsea that will ensure that they are prepared to enter and succeed in college.
Workshop Four: Energy and Environmental Media Make Students and Towns Stronger by Working Together
Lead by Michael Auerbach
What will you learn?
Speaker Bio:
Michael Auerbach graduated from Marlboro College in 1997 with a degree in Molecular Genetics and Ecology, and from there was destined for a career in "Big Science." Instead, an AmeriCorps Term of Service with the local Housing Authority as the Youth Activities Director turned his head around and he decided that "the young people" needed him more than "the science" did. He has been a high school science teacher for 16 years, and is the Faculty Advisor for the school environmental group, Preserve Our Planet and the Social Justice Group, Protect Our People.
Lead by Michael Auerbach
What will you learn?
- Participants will learn the power of open-ended media-creation as a learning tool. Students report that this is the most meaningful educational project that they have done.
- Educators, local and statewide leaders, energy entrepreneurs, writers and thinkers will see the positive power of collaboration with students in their own towns. These publicly screened films, made available online, help show townspeople what their leaders and Town Energy Committees are doing to help make their towns and lives more resilient and sustainable, as well as what they would like to do in the future.
- Participants will get materials and knowledge to participate in this project in their own towns, and will learn how technology will let schools and students statewide to share clips, interviews and resources via the Project website and training materials
Speaker Bio:
Michael Auerbach graduated from Marlboro College in 1997 with a degree in Molecular Genetics and Ecology, and from there was destined for a career in "Big Science." Instead, an AmeriCorps Term of Service with the local Housing Authority as the Youth Activities Director turned his head around and he decided that "the young people" needed him more than "the science" did. He has been a high school science teacher for 16 years, and is the Faculty Advisor for the school environmental group, Preserve Our Planet and the Social Justice Group, Protect Our People.